The Selective Sniffer™
Dogs filter out the entire pantry and home in on the one aroma that matters. We reverse-engineered that one.
Est. 2026 — Reno, NV · Doctor-Formulated
The chew toy your dog has been sniffing out all along.
Therapeutic, foot-scented chew toys — clinically formulated by Dr. Po, a Shih Tzu who simply knew. Born from one humble bag of orthopedic toe correctors and the most selective sniffer in Nevada.
★★★★★ 4.98 / 5 from one deeply biased mom
Vet-adjacent · Cruelty-free · Dignity entirely optional
Vet-adjacent · Cruelty-free · Dignity entirely optional
Dr. Po, D.P.M. — Chief Sniffing Officer
Case Study № 001
It began with a whine and a Ziploc bag.
One evening in Reno, Po would not settle. He whined. He pawed at the bag. He staged a small, determined heist — and emerged triumphant with a bag of orthopedic toe correctors clamped proudly in his jaws.
We had completely discarded the notion that this dog has a sense of smell. He is, frankly, noseblind to most of the world. But this? This he could find in the dark.
"That is proof enough to me that she has a selective sniffer."
And so, in a living room that smelled faintly of lavender and good intentions, Pawdiatry was born.
The Peer-Reviewed Nonsense
The science of the selective sniffer.
Your dog ignores ten thousand smells and locks onto exactly one. We did the responsible thing and bottled it.
Noseblind, Not Heartblind
Clinically indifferent to fresh kibble. Inexplicably, profoundly drawn to a well-loved orthopedic slipper.
Orthopedic-Grade Aroma
Distilled from the original founding bag of toe correctors. Patent extremely pending. Results lovingly exaggerated.
9/9
Shih Tzus Approve
100%
Selectively Sniffed
1
Founding Ziploc Bag
∞
Tail Wags Logged
The Apothecary · Fall Collection
Four scents. One very particular nose.
Each chew toy is hand-poured with a fragrance impression no human asked for and every dog secretly wanted.
Orthopedic Original
The founding formula. Top notes of gel toe-corrector, a base of sensible insole, finished with quiet determination. The one that started the whole company.
$24
Sunday Mass No. 5
For the devout hound. Swirls of incense, a brisk morning walk, and a well-broken-in loafer. Pairs beautifully with Spanish hymns and good company.
$26
Sleepy Gummy Slipper
A drowsy evening bouquet. Lavender, a melatonin gummy left on the nightstand, and the long, contented exhale of 9 p.m. Wander off mid-sentence; we won't judge.
$26
Reno Nightcap
High-desert dusk in a chew toy. Warm sidewalk, a favorite cardigan, and the faint, far-off jingle of a slot machine three blocks away. Sniff responsibly.
$28
Meet the Founder
Dr. Po, D.P.M.
Doctor of Pawdiatric Medicine · Chief Sniffing Officer
Board-certified in absolutely nothing, Dr. Po brings a discerning nose, an unshakeable napping schedule, and four years of lived experience smelling precisely what he wants to smell. He does not consult. He does not explain. He simply finds the bag.
- Discovered the founding aroma — Reno, 2026
- Noseblind to vegetables; world authority on slippers
- 0 academic publications · 1 flawlessly executed heist
- Napping: board-certified, double fellowship
Verified Sniffers
The reviews are in.
★★★★★
"I couldn't figure out what she was whining about. Turns out she was just ahead of her time."
Kimberly — Reno, NV · Founder's Mother & First Believer
★★★★★
"[ enthusiastic, indecipherable whining ] [ tail thumps floor twice ]"
Po — Chief Sniffing Officer
★★★★★
"My dog ignored a $40 designer toy and chose this instead. The audacity. The taste. 10/10."
A humbled human — verified purchase
★★★★★
"Smells like my grandmother's house in the very best way. Somehow the dog agrees completely."
Sniff Club member — Spark, NV
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New scents drop when they smell exactly right. We'll only ever email when something does.